Daily Trends Now
Daily Trends Now


Ford to discontinue all except two cars from the U.S. market

These are some of the most common options if you rent a full-size vehicle at a USA airport location: 2018 Ford Fusion.

Ford said it expects pretax profit margins of 8 percent globally and 10 percent in North America by 2020, ahead of a previous target of 2022. Which means outside of trucks, utility and commercial vehicles (which Ford reckons will take up 90 per cent of Ford's North American portfolio by 2020), there'll be just two actual cars in Ford USA's range.

Apart from the Mustang, the only other auto model that Ford will be making in future will be a new compact crossover called Focus Active, starting in 2019.

The announcement came as Ford said it earned a first-quarter profit of $1.7 billion, a 9% increase compared to the same period past year. Profits before taxes fell to $2.2 billion from $2.5 billion.

The cuts are aimed at kick-starting a turnaround effort nearly one year after Ford's board ousted its chief executive officer. The Fiesta is discontinued in the GCC to make way for the Figo, but carries on in Europe with a new model.

Its advertising and promotion budgets will be slashed, too.




Ford also unveiled plans to pare an additional $11.5 billion in costs between 2019 and 2022. That is on top of about $14 billion in efficiencies the company had already promised to achieve in the next several years.

The decision was made after a long decline in sales for cars like hatchbacks and sedans. This move is due to "consumer demand and product profitability". "It will be replaced with an all-new Lincoln Aviator".

Ford has been criticized by Wall Street analysts for offering few details on Hackett's strategy for the company. And what should Ford's United Kingdom future look like?

Ford is about to make some major changes to its lineup of vehicles in the U.S.

"This is going to be disappointing to a lot of people who see the end of an era, but most of those people are over 50", said John Wolkonowicz, an automotive historian and former Ford product planner. Earlier this year, James Farley, the company's president of global markets, said Ford is "shifting from cars to utilities", which have been a bigger profit driver.

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