Toys R Us gift cards good only for the next 30 days

Alfonso Ballard

dailytrendsnow.com

02:03 | Friday, Mar 16, 2018

But even struggling retailer JCPenney is making a bigger bet on toys lately, opening up specialty shops past year for toys made by Hasbro, Mattel, Lego and other leading brands. And Sharper Image, which also shut its stores, now sells gadgets online and opened a NY pop-up shop during the holidays a year ago.

"There is no toy business without Toys R Us", Larian said, noting that he sold his first product to the chain in 1979.

Amazon is winning over people ditching stores to shop online for toys - in December 2016, 14.7% of parents with children under 9 said they went online to purchase toys, versus 7.3% in 2011, a report by Coresight Research found. FAO Schwarz, which Toys R Us once owned, is opening shops inside department stores in the USA and China.

The retail landscape was shifting underneath Toys R Us' feet, and the combination of increased competition and lack of maneuverability helped lead to its current situation.

Toys R Us then launched a turnaround plan that ended with the chain seeking buyers.

Smaller toy companies will likely feel the effects greater than the larger ones. There were reports earlier this week that Toys R Us had stopped paying its suppliers, which include the country's largest toy makers.

"I am looking for these magnetic triangles that my granddaughter plays with and she really loves them", Ed Leonard said. She assumes that even after stores close, toysrus.com will be up and running for quite some time.

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