Daily Trends Now
Daily Trends Now

Airbnb Is Making Some Big Changes To Stay Competitive

Airbnb Is Making Some Big Changes To Stay Competitive

In fact, people thought the idea that strangers would stay in each others homes was insane.

Airbnb Plus is just one of several new features announced today.

Over the last 10 years, Airbnb hosts earned more than $41 billion and guests have checked into an Airbnb more than 300 million times.

The company is also launching a Superguest membership program later this year, similar to its Superhost program that recognizes favored hosts on the platform.

Finally, Airbnb has committed to reinvesting in its community.

The Airbnb Host Community now includes 4.5 million places to stay around the world. In the past, users could only search the platform based on three options: Shared Space, Private Room and Entire Home.

The company on Thursday introduced two new tiers - Plus and Beyond - as well as four new property types - Vacation Home, Unique Space, B&B, and Boutique - all of which promise to make it easier to find the type of travel accommodations you're after.

It will also give guidance on the best properties for certain types of travelers, such as whether a house is most appropriate for families, newlyweds or colleagues on a work retreat, according to an Airbnb spokesman.

Airbnb's new service - dubbed as Airbnb Plus - is being promoted as a more standardized service, which is "verified for quality" and comes equipped with the facilities that are usually found in a hotel. Additionally, Airbnb Collections will feature curated selections of types of homes for specific travel needs. The company said collections for social stays, weddings, honeymoons, group getaways and dinner parties are coming later this year.

New Airbnb Collections will offer unique home collections created to match the most popular types of trips travelers are searching for-like, family trips, group getaways and honeymoons. Part of that was weeding out problematic hosts and guests - a single-digit percentage of all users "who tend to become very costly" because Airbnb generally reimburses those who have a bad experience, Chesky said. If they are selected, the hosts get design consultation and expert photography, and their properties will get top placement on Airbnb's app. India is now not on the list of countries for Airbnb Plus.

The Airbnb Plus hosts and guests will be privy to a dedicated support team. The company is also joining hands with staunch competitors - the boutique hotels and bed-and-breakfasts - allowing them to list their rooms on its website, notes Reuters.

The company also announced an upcoming launch of a guest loyalty programme offering frequent users "benefits across the entire trip" although few details have been unveiled.

The new offering stems from Airbnb's acquisition of Luxury Retreats a year ago and the company also say that will offer venues for occasions ranging from work to weddings.


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