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WhatsApp Business arrives, exclusive to Android for now

WhatsApp Business arrives, exclusive to Android for now

WhatsApp has launched a free app for the Android operating system aimed at helping small businesses connect with their customers. That step is similar to the green verification badges WhatsApp added to selected business accounts on the standard app past year.

The WhatsApp Business application is free to download and allows businesses to create a profile with a description, email address, location information and links to official websites. With smart messaging tools, businesses can make quick replies which could be a pre-formatted response to frequently asked questions.

WhatsApp will also let businesses view statistics where they would know how many messages are delivered, read, etc. It'll also have WhatsApp Web support, the app's desktop web browser client.

"People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam", the company added.

Some businesses already use WhatsApp, with 1.3 billion users, to answer inquiries from customers.




WhatsApp Business app released Thursday in select markets including Indonesia, Italy, Mexico, the United Kingdom and the US, with more countries coming soon.

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The businesses will have Confirmed Accounts by verifying the account's phone number with business phone number.

WhatsApp's YouTube integration feature has finally been made available to iPhone users. WhatsApp Business, however, is meant to open a new channel of communication between businesses and their customers. People who have separate business and personal numbers can have both versions of the application installed on their handset and register themselves in each with different numbers.

Business accounts will be clearly listed as such. This three-year-old business uses WhatsApp to stay in constant communication with its customers and to send previews of their projects. It is soon going to launch the app in other markets, including India.

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