Hundreds queue up in Sydney for Apple iPhone X launch

Hundreds queue up in Sydney for Apple iPhone X launch

But retailers and analysts had reporter slower than usual sales for a new iPhone model, which many attributed to the fact that Apple has a new, more premium model, of the iPhone set to hit stores Friday.

But this year, Apple shifted its sales strategy to introduce two new slightly improved models, the 8 and 8 Plus, and a third phone, the X. iPhone 8's went on sale September 22, but Apple held back the big guns for November 3, when the state-of-the art, $999 X hits store shelves.

Apple India, however, said that the company normally delivers new iPhone units either on the previous night or on the same day of the arrival.

Beyond the iPhone, Apple said it sold 10.3 million iPad tablets, up 11% from the year ago quarter, and 5.3 million Macintosh computers, up 10%.

For investors in Apple, which is still among the most widely held stocks in the country, that may quell worries about iPhone 8 sales, and indicate that the higher price of the iPhone X will keep Apple rolling in cash even if demand for the standard iPhone drops. Analysts had expected revenue to come in at $50.79 billion, with earnings per share of $1.87.

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Apple notes in their earnings report that Services revenue in their fiscal 4th quarter of 2017 included "a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information".

"I saw many friends were posting pictures of themselves successfully ordering the iPhone X, so I cancelled mine", said Tony Tong, 29, a product manager at a tech firm in Beijing, who said he had ordered four phones in the hope of re-selling them for a profit. In after-hours trading, shares of Apple are up a tad more than 3%.

According to the reports, Where the primary requirement for iPhone X has been the title of extremely consideration and the announcement of the iPhone 8 had been satisfied with shorter than the magnificent sale. Surprisingly, that's not the fastest-growing category for Apple - that would be the "other products" category that includes hardware like the Apple Watch, AirPods and Apple TV. Global sales accounted for 62 percent of the quarter's revenue. The company's revenues were up 12 percent compared to the year-ago quarter (see "Despite $9 Billion Profit, Apple Revenues Slump Again in Q4 2016", 25 October 2016).

On Thursday, Apple predicted revenue for this quarter from $84 billion to $87 billion. This was Apple's fiscal 2017 fourth quarter white ended September 30, 2017.

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