Daily Trends Now
Daily Trends Now


Google will FINALLY stop scanning user's Gmail messages to improve its ads

Google will FINALLY stop scanning user's Gmail messages to improve its ads

The move will also bring Gmail in line with the paid G Suite email service that Google offers to its corporate customers.

That's not to say Gmail will now be ad-free: the search giant simply announced on Friday that it is bringing its email service in line with the rest of its free consumer web services, which display ads based on your search history, YouTube viewing history, and a wealth of other data Google collects about your online activity. "Ads shown are based on users' settings", Google said in its announcement. While we're a long way away from complete privacy from Google's prying eyes (and will nearly certainly never get there), the company's decision to stop pulling information from Gmail certainly is encouraging. It's easy to see why Google would want to scan Gmail messages, but on the other side of the coin, it's understandable that users would be uneasy about that. Google does in fact sift through the contents of your Gmail, though starting soon, it will stop doing that.

The reason this is an important distinction is that Gmail through G Suite already does not use any scanning practises for personalized ads. You can also opt to disable personalized ads altogether.

Privacy activists have long complained that the scanning of email contents amounts to unwarranted "eavesdropping" on users. Facebook and Apple have similar practices as well, so don't think you're getting away from it if you use the internet.

There are more than 1.2 billion users of the free Gmail service, according to Google.




Several years ago, Microsoft took a few stabs at exposing Google's behavior of scanning email to generate personalized ads, first with Gmail Man and then with the successful (and accurate) Scroogled ad campaign.

Deciding to make Gmail a little more private could help Google convince people to stick with its service instead of turning to others.

A major change is coming to Gmail. New add-ons will enable features like payments and invoicing directly within Gmail.

But this doesn't mean you won't see targeted ads in Gmail.

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