Daily Trends Now
Daily Trends Now

Google to stop scanning Gmail inboxes for personalized ads

Google to stop scanning Gmail inboxes for personalized ads

Google will no longer scan your Gmail messages to sell targeted advertisements, putting an end to a practice that has long troubled privacy watchdogs.

The announcement came from Diane Greene, Senior Vice President of Google Cloud. Google will no longer scan the contents of your emails to serve up personalized ads. Since Google does not scan G Suite emails for the purposes of ad targeting, the company wanted to unify the policy and expectations between its business-related services and its consumer offerings. While this process has always raised privacy concerns, the average user was willing to forgo a bit of privacy in order to continue to use Google's email service. Google announced those metrics in January.

Gmail will still feature ads for users of the free, consumer version. There's no stopping ads altogether, but Google does let you turn off personalized ads if you want to.

Google will make the change later this year. "Users can change those settings at any time, including disabling ads personalisation", Greene adds.

Google is also clearly meeting a demand for increased transparency and privacy, which businesses are starting to take more seriously. This is probably because as the post says, G Suite has more than doubled in the past year, with more than 3 million paying companies using Gmail. There are no changes to G Suite which already has email scanning disabled and provides an ad-free inbox. "Ads are shown based on users' settings". Internet lesson #2: if something claims to be free, the product is usually you.

The post Alphabet Inc (NASDAQ:GOOGL) Ditches Email Scanning On Gmail Accounts For Targeted Ads appeared first on Market Exclusive.

However, Google has now said the email scanning will be dropped from personal accounts to "more closely align" its business and consumer products.

A Google statement said that Gmail users would still see personalized ads and marketing messages but these would be based on other data, which may include search queries or browsing habits.


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