Daily Trends Now
Daily Trends Now

Fox News Dropping 'Fair & Balanced' Slogan

Fox News Dropping 'Fair & Balanced' Slogan

It appears that Fox News has made a decision to get rid of the slogan that the network is most identified with and has been its calling card for two decades.

UPDATE 3:19 PM ET: Regarding his daily sign off of "Fair, balanced and unafraid", Fox News anchor Bret Baier noted that the move by the network is just for marketing and that he'll still use his personal slogan.

No longer tagged as "Fair & Balanced".

"I don't think it is necessarily of one view", Murdoch said.

The "Fair & Balanced" era is over at Fox News Channel.

'He would call a group of senior producers and make you watch the channel and he'd point out stuff, like a banner that's slightly liberal, ' a senior producer is quoted as saying. "If you take hands off the wheel, it pulls hard to the left"'.

In the annals of modern advertising, "Fair & Balanced" will be considered a classic.

Ailes cared so much for the slogan that he would hold seminars to discuss the "Fair & Balanced" tagline with staff members. The motto was an invention of late founder/chairman Roger Ailes, who resigned a year ago after a series of sexual-harassment allegations.

Ailes' departure set off a chain of events that has resulted in a transformation at Fox News, which has been rocked by big-name departures.

A Fox News spokesperson tells Deadline the tagline hasn't been used in external marketing or on-air promos since August, adding, "the shift had nothing to do with programing or editorial decisions".

Last July, Ailes resigned as chairman and CEO of Fox News after a number of current and former female employees came forward to accuse him of sexual harassment. The New York Times revealed in April that the network had settled five lawsuits alleged against host Bill O'Reilly dating back to 2002, only two of which had previously been made public.


editors' picks

June 14, 2017
Ralph Northam wins Democratic nomination for governor
Perriello pledged in his concession speech to help Northam and said his campaign had shown that a "movement" is "rising up". At a debate I attended last month, both candidates clearly sought to represent the progressive base of the party.

June 12, 2017
SEXUAL HARASSMENT: Uber CEO may step aside
Just two months ago, Uber made a decision to extend its internal investigation into allegations of harassment at work. However, the possibility of Kalanick taking a leave of absence has triggered a leadership crisis within the company.

June 11, 2017
Alleged victim's mother: Cosby said he was a 'sick man'
She told jurors Tuesday that Cosby gave her pills that left her incapacitated as the star sexually assaulted her in January 2004. Constand testified she remembers having blurred vision, saying, "I could see two of him", and that her legs were "rubbery".

June 11, 2017
Indian official says key rebel leader dies in Myanmar
Rijiju said the Indian government had withdrawn ceasefire with NSCN (K) after banning it in 2015 through a special notification. While referring to the government sources media reports said that the ailing leader had died of diabetes-related complications.

June 10, 2017
Hamilton: Ferrari is favouring Vettel
When he came back out, he was in front of Raikkonen while Ricciardo had jumped ahead of Bottas. "It feels unbelievable. Kimi Raikkonen made an unnecessary pit stop at lap 34 which helped Vettel to build a 10 second lead within 8 laps.

June 08, 2017
Missile shield will not protect entire US territory - Putin
He had earlier said that former secretary of state Hillary Clinton can not be argued with because she is "weak" and a woman. Now, the Russian President has opened up about being the ultimate alpha male for a new documentary called "The Putin Files".

June 08, 2017
British police name third London Bridge attacker as Youssef Zaghba
Yet, while confirming that Zaghba was one of the killers, Scotland Yard stated: "He was not a police or MI5 subject of interest ". Italian authorities said Zaghba was stopped at the Bologna airport in March 2016 and questioned , but never charged with a crime.

June 08, 2017
Sony Officially Halts PS3 Production In Japan
It also allows the users to use a USB storage device to install applications or move applications from your PS4TM system storage. The tweet has since been deleted but the community was already buzzing with anticipation regarding this tidbit of info.

June 07, 2017
Eighth London bridge victim 'may have been thrown into the Thames'
Police searching for a man believed to have been killed in the London terror attack have recovered a body from the River Thames. Xavier Thomas, 45, was last seen with his girlfriend, Christine Delcros, on the bridge on Saturday night when the attack began.

June 07, 2017
Trump's hotel company moves into his political territory, beginning with Mississippi
Chawla said his company will renovate existing hotels and each renovation will cost up to $1.5 million. He added that the company had planned a hotel expansion for about two years before Trump's 2016 bid.