Daily Trends Now
Daily Trends Now


Fox News Dropping 'Fair & Balanced' Slogan

Fox News Dropping 'Fair & Balanced' Slogan

It appears that Fox News has made a decision to get rid of the slogan that the network is most identified with and has been its calling card for two decades.

UPDATE 3:19 PM ET: Regarding his daily sign off of "Fair, balanced and unafraid", Fox News anchor Bret Baier noted that the move by the network is just for marketing and that he'll still use his personal slogan.

No longer tagged as "Fair & Balanced".

"I don't think it is necessarily of one view", Murdoch said.

The "Fair & Balanced" era is over at Fox News Channel.

'He would call a group of senior producers and make you watch the channel and he'd point out stuff, like a banner that's slightly liberal, ' a senior producer is quoted as saying. "If you take hands off the wheel, it pulls hard to the left"'.




In the annals of modern advertising, "Fair & Balanced" will be considered a classic.

Ailes cared so much for the slogan that he would hold seminars to discuss the "Fair & Balanced" tagline with staff members. The motto was an invention of late founder/chairman Roger Ailes, who resigned a year ago after a series of sexual-harassment allegations.

Ailes' departure set off a chain of events that has resulted in a transformation at Fox News, which has been rocked by big-name departures.

A Fox News spokesperson tells Deadline the tagline hasn't been used in external marketing or on-air promos since August, adding, "the shift had nothing to do with programing or editorial decisions".

Last July, Ailes resigned as chairman and CEO of Fox News after a number of current and former female employees came forward to accuse him of sexual harassment. The New York Times revealed in April that the network had settled five lawsuits alleged against host Bill O'Reilly dating back to 2002, only two of which had previously been made public.

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