Daily Trends Now
Daily Trends Now

Fox News Dropping 'Fair & Balanced' Slogan

Fox News Dropping 'Fair & Balanced' Slogan

It appears that Fox News has made a decision to get rid of the slogan that the network is most identified with and has been its calling card for two decades.

UPDATE 3:19 PM ET: Regarding his daily sign off of "Fair, balanced and unafraid", Fox News anchor Bret Baier noted that the move by the network is just for marketing and that he'll still use his personal slogan.

No longer tagged as "Fair & Balanced".

"I don't think it is necessarily of one view", Murdoch said.

The "Fair & Balanced" era is over at Fox News Channel.

'He would call a group of senior producers and make you watch the channel and he'd point out stuff, like a banner that's slightly liberal, ' a senior producer is quoted as saying. "If you take hands off the wheel, it pulls hard to the left"'.

In the annals of modern advertising, "Fair & Balanced" will be considered a classic.

Ailes cared so much for the slogan that he would hold seminars to discuss the "Fair & Balanced" tagline with staff members. The motto was an invention of late founder/chairman Roger Ailes, who resigned a year ago after a series of sexual-harassment allegations.

Ailes' departure set off a chain of events that has resulted in a transformation at Fox News, which has been rocked by big-name departures.

A Fox News spokesperson tells Deadline the tagline hasn't been used in external marketing or on-air promos since August, adding, "the shift had nothing to do with programing or editorial decisions".

Last July, Ailes resigned as chairman and CEO of Fox News after a number of current and former female employees came forward to accuse him of sexual harassment. The New York Times revealed in April that the network had settled five lawsuits alleged against host Bill O'Reilly dating back to 2002, only two of which had previously been made public.


editors' picks

June 14, 2017
Schumer joins bipartisan push to block part of Trump's Saudi arms deal
Franken, a co-sponsor of the resolution, cited Saudi Arabia's war in Yemen, which he called "a tragedy that we can not continue to support".

June 13, 2017
May heads for crunch meeting with party lawmakers
MPs agreed that they and their constituents did not want another General Election and were united in the aim of stopping Jeremy Corbyn becoming prime minister.

June 13, 2017
Professor eats his pro-Brexit book after election stunner
Aberavon MP Stephen Kinnock said he would be "honoured" to take a front bench job if it was offered to him. "I think it's pretty clear who won this election", he said at Labour's headquarters in central London .

June 12, 2017
Democratic Unionists in Northern Ireland become election key
However, he said he was skeptical to conclude that "Britons' sovereign decision on Brexit has been cast into doubt in any way". The DUP has close ties with the Conservatives, and it is in favor of the U.K.'s withdrawal from the European Union .

June 12, 2017
US Conducts First Strike Against Al-Shabaab Positions in Somalia - Pentagon
The US attack was carried out by at least one armed Reaper drone flying from a base in Djibouti, a US official said. This will ultimately disrupt the enemy's ability to conduct new attacks within Somalia, " Farmajo is quoted.

June 12, 2017
SEXUAL HARASSMENT: Uber CEO may step aside
Just two months ago, Uber made a decision to extend its internal investigation into allegations of harassment at work. However, the possibility of Kalanick taking a leave of absence has triggered a leadership crisis within the company.

June 09, 2017
England Cruise to 2017 ICC Champions Trophy Win over New Zealand
The hosts had Liam Plunkett to thank for his 4/55 in 9.3 overs while Jake Ball and Adil Rashid picked up two wickets each. Skipper Kane Williamson led his side from the front against the trans-Tasmanian rivals with a ninth ODI hundred.

June 09, 2017
Sooner surprise: Oklahoma coach Bob Stoops retires at 56
He retires as the winningest coach in program history and one of the best to ever walk into Oklahoma Memorial Stadium. The 56-year-old Stoops says the time is right to step down, but adds his health had nothing to do with his decision.

June 08, 2017
British police name third London Bridge attacker as Youssef Zaghba
Yet, while confirming that Zaghba was one of the killers, Scotland Yard stated: "He was not a police or MI5 subject of interest ". Italian authorities said Zaghba was stopped at the Bologna airport in March 2016 and questioned , but never charged with a crime.

June 07, 2017
London mayor: 'You do not commit these disgusting acts in my name'
Appearing on Channel 4 News , Mr Khan said Mr Trump was wrong about "many things" and that his state visit should not go ahead . In an interview days later with ITV, Trump said Khan's comments were "very nasty".