Daily Trends Now
Daily Trends Now


Amazon strikes again; the dressing room in your house

Amazon strikes again; the dressing room in your house

But Amazon's difference is it lets you pick which individual items you want shipped to you-no stylist in the middle.

Prime Wardrobe is now being tested and Amazon is offering Prime Members the opportunity to be notified when the service launches on a wider scale.

Prime Wardrobe is still in a testing phase, so isn't yet available to the public. And brands have been wary about selling on Amazon due to concerns about counterfeit products sold on the site, which lets nearly anyone post products after completing an online registration process.

By the end of this year, analysts expect that Amazon will become the largest apparel retailer in the United States, at a time when many traditional brick-and-mortar retailers are closing stores or filing for bankruptcy.




Amazon's new service operates a little differently.

If you hate trekking out to the store for clothes, you're going to love this: You'll get to try outfits on in the comfort of your own home before you commit to buying them. The eyewear retailer Warby Parker has long let customers try on up to five pairs of glasses at home for as long as five days, with no obligation to buy any of them.

Prime Wardrobe will compete with companies like Stitch Fix or Trunk Club, which send boxes of clothes for you to try before purchasing. The additional discounts for keeping items after trying them on makes the proposition even more enticing, which could further convince customers to buy more. The massive e-tailer announced a new service today called Prime Wardrobe, a "try before you buy" service where you can test clothing for free before committing to an online purchase. Customers have seven days to decide what they like, and then pay only for what they keep. For $99 annually, Amazon Prime members can access and stream digital movies, TV shows, podcasts, and Amazon's original productions in addition to getting free two-day shipping and one-hour delivery on certain orders.

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